Online bookmaker Picklebet has strengthened its racing sponsorship footprint through a major long-term partnership with Racing Wodonga, solidifying its commitment to regional racing in Australia.
As part of the landmark agreement, Racing Wodonga’s home course will be renamed Picklebet Park Wodonga, giving the wagering brand prime exposure in a key regional racing market straddling the Victoria-NSW border.
The deal also grants Picklebet naming rights to the club’s marquee event, the Wodonga Gold Cup, scheduled for late November, one of country Victoria’s most popular race days.
“This landmark agreement sees Picklebet join with Racing Wodonga as our exclusive major partner for a minimum five-year period,” the club announced.
The strategic alliance includes extensive branding opportunities, fan engagement activations such as VIP experiences and giveaways, and a dedicated fund aimed at supporting local community groups — ensuring benefits beyond the racetrack.
Picklebet is no stranger to racing sponsorships, already holding a similar naming rights deal with the Werribee Racing Club. In addition, the company has recently finalised an agreement with the Warwick Turf Club in regional Queensland, further expanding its national reach across the racing industry.
