The Melbourne Racing Club is proud to announce a new partnership with Australia’s most innovative bookmaker, Ladbrokes. This Saturday’s BECK Caulfield Guineas Day will launch the first phase of their significant partnership with the Melbourne Racing Club via sponsorship of the $400,000 Group 1 Ladbrokes Caulfield Stakes followed by the $500,000 Group 3 Ladbrokes Caulfield Classic on BMW Caulfield Cup Day.
The second phase of Ladbrokes’ partnership will see them become the ‘Official Corporate Bookmaker’ of the Melbourne Racing Club from 1 January 2016. This new partnership will see Ladbrokes have a strong presence across all Melbourne Racing Club courses replacing William Hill.
In a three year deal, Ladbrokes will become naming rights partner of Sandown which as of 1 January 2016 will become Ladbrokes Park. They will also take naming rights to eleven races including the Group 1 Ladbrokes Blue Diamond Stakes which following this morning’s industry announcement will be worth $1.5 million.
Brodie Arnhold, Chief Executive Officer of the Melbourne Racing Club is excited about the future with Ladbrokes: “As a club we’re always looking for ways to progress and offer a wide range of innovative products to our customers, therefore partnering with Ladbrokes is the perfect fit for us.
“We’ve enjoyed a great association with William Hill over 7 years and would like to thank them for all their support in that time. We look forward to working with them for the remainder of the year.”
James Burnett, Chief Marketing Officer at Ladbrokes said: “It’s a great honour for Ladbrokes to partner up with the Melbourne Racing Club from 2016 and further extend its commitment to being a part of Australian racing at such an iconic club.
“To begin this partnership on one of the great race days, BECK Caulfield Guineas Day, is a genuine thrill for us and to see such a quality field assembled for the first Ladbrokes Caulfield Stakes is really the cherry on top.
“As we look to next week, the bonuses on offer for three year olds in the Caulfield Classic is great for the racing industry as a whole and to be involved is truly exciting.”
