Bookmaker came on to the scene in 2012 with big plans to get a high market share. A year later and they were bought out by English giants in Ladbrokes. Do they have what it takes to compete with the major bookies? We do the research to find out.
- Divide bonuses into multiple, smaller bets
- Sign up bonus is for your first deposit, not first bet
- Visa debit card available
- Security of being owned by Ladbrokes
- Live streaming of VIC races
- Not many racing promotions
Bookmaker.com.au were acquired by Ladbrokes in 2013 and since then their marketing has dropped significantly. This doesn’t mean it’s still not a great option for placing a bet.
While the website might not be as visually appealing as others, it’s functionality is great and has some great additional extras such as free live streaming of all Victorian races.
The great thing about Bookmaker is their $400 sign up bonus allows you to divide it into smaller bets giving you better bang for your buck. Unlike some bookmakers who only match the first bet Bookmaker.com.au will match your first deposit which is great for smaller bettors.
Ladbrokes were the first ones to introduce pre-paid Visa debit cards to the bookmaker industry in Australia and they have done well to also introduce this to Bookmaker.com.au. Registering for a cash card is simple and once it arrive activation is quick and easy and you can be withdrawing your winnings in minutes!
We can only hope Bookmaker.com.au stick around as while they might not be the best bookmaker overall they still have plenty to offer.
The Bookmaker.com.au app is in the same class as it’s fellow Ladbrokes owned bookmaker apps. It’s quality. Although the Bookmaker website hasn’t taken after the standard Ladbrokes design, the app has, and it’s very good.
I wouldn’t call it the best app on the market but it’s sleek look and functionality certainly put it in the ball park. Unfortunately the only thing that lets it down is the fact the products and promotions offered by Bookmaker aren’t always as good as the competitors such as Sportsbet and Crownbet.
But the app itself works well. The only disappointing thing is that when using the app on an iPhone it requires you to have allow location services to be switched on, even when you’re not using the app. This is an issue that will leave quite a few punters frustrated.
Bookmaker.com.au should also be credited for developing an app for the Apple Watch which we have yet to test but just have the option is a great plus for bettors.
Bookmaker have taken a similar path as many other bookmakers by developing a mobile website that goes hand in hand with their mobile app.
While there are clear advantages over using an app over the mobile browser, such as fingerprint touch to login features, the mobile site still holds up well.
The speed and sharpness of the mobile site is the best we have seen along with the Ladbrokes and Betstar mobile sites. By having such a high speed mobile site finding your way around it a breeze.
The bet slip works flawlessly and placing multi bets and exotics is relatively simple compared to other bookmakers.
The only disappointing thing with this Bookmaker.com.au mobile site is the lack of unique offers available.
If a protest against the first horse to finish is upheld, Bookmaker.com.au will pay both the interim winner as well as the official winner, Australian thoroughbred racing only.