Betr in talks with Ladbrokes, Neds owner Entain

Betr’s high-profile takeover battle for PointsBet may not be its only corporate play, with reports linking the wagering group to potential interest in Entain’s Australian operations.

According to the Australian Financial Review, betr chairman Matt Tripp and chief executive Andrew Menz recently held a series of meetings in London with senior Entain executives. The discussions are understood to have canvassed the future of Entain’s local business, which includes the well-established Ladbrokes and Neds brands.

While the talks were described as informal and no agreements have been reached, the move underscores betr’s ambition to expand its footprint in the Australian betting landscape, even as its pursuit of PointsBet remains ongoing.

Punters exploring markets with Ladbrokes, Neds and other operators can compare all major Australian bookmakers at betting sites.