Best Odds with Top Tote+ and Bet Back Offers!
Register at Australia's #1 Online Bookmaker!
Watch Live Racing FREE!
Sign-up now and Watch every Race Live and Free on your Phone!
Back A Winner!
Sign-Up to Australia's Fastest Growing Online Bookmaker!
Back Yourself!
Sign-up and start betting with Ladbrokes in 2 minutes!
Best Of The Best Odds!
Bet With Palmerbet and get Paid Top Fluc or Top Tote!!
*Conditions Apply. Excl VIC, NSW, SA & WA. Gamble Responsibly

The Victoria Racing Club (VRC) has extended its partnership with Snap Inc. to create Our Stories during the Melbourne Cup Carnival, giving users an insight into Australia’s two biggest racedays.

The new multi-year deal builds on the success of last year’s partnership that saw the Emirates Melbourne Cup Day Our Story rank as one of the top performing Our Stories of 2016 in Australia.

The partnership will expand from the single Our Story last year to three in 2017 and future years – one on AAMI Victoria Derby Day and two on Emirates Melbourne Cup Day.

Snapchat’s editorial team curates Our Stories from Snaps submitted by fans both at Flemington Racecourse and celebrating around Australia, allowing Snapchatters to experience these two premier racedays from various perspectives.

VRC Executive General Manager Commercial Operations Nick Addison said the new multi-year partnership is an exciting initiative.

“As the world’s leading youth social media platform, Snapchat has helped connect us to young people across the globe. 70% of Snapchatters who engaged with the 2016 Emirates Melbourne Cup Live Story were aged between 13 and 24.

“Expanding to three Our Stories across our two biggest racedays will allow us to share even more of the Melbourne Cup Carnival’s uniquely Australian celebration of sport, fashion, food and wine, and culture,” said Mr Addison.

“We’re thrilled to be expanding on our partnership with the VRC, by offering fans greater access to what’s happening on and off the racetrack,” said Ben Schwerin, Vice President of Partnerships for Snap Inc. “The Melbourne Carnival Cup has a long and storied tradition for fans in Australia and around the world, and we’re excited to give them a front row seat to all the action.”

The VRC will lift the curtain on the Melbourne Cup Carnival on AAMI Victoria Derby Day on 4 November, followed by Emirates Melbourne Cup Day on Tuesday 7 November, Kennedy Oaks Day on Thursday 9 November and Emirates Stakes Day on Saturday 11 November.

 

Tickets and hospitality packages can be purchased from www.flemington.com.au

 
*Existing customers only. 2nd Racing bet. Excl SA & WA. T’s & C’s apply. Gamble responsibly.
Featured News

Free Racing Bonus Bets and Offers

We take a look at the BIGGEST and BEST Free Daily Racing Offers and Betting Promotions from Australia’s leading online...

Coronavirus pandemic forces G1 winner into retirement

Group One Doncaster Mile winner Brutal has run his last race as a result of the coronavirus pandemic seeing the...

Punters plunge on 3YO’s to win Doncaster Mile

Punters have loaded up on two three-year-olds to win Saturday’s $1.5m Doncaster Mile at Randwick. The John Sargent trained Brandenburg...

Racing Victoria cuts prizemoney

Racing Victoria will cut prize money and stand down staff in a bid to reduce expenditure during the coronavirus pandemic....

Doncaster Mile

The , previously called the Doncaster Handicap, is a race held at during the Sydney Autumn Racing Carnival each year...

TJ Smith Stakes

The is a race held at in New South Wales during the Autumn Carnival and is one of the feature...

Watch: Star horse unearthed in the US

American racing fans may have unearthed something to get them all through the global crisis. At beautiful Gulfstream Park today,...

The Championships prizemoney slashed by over $9 million

Racing NSW has announced a major reduction in prizemoney for The Championships less than a week out from the opening...

Verry Elleegant far too good in G1 Tancred Stakes

The talented but sometimes fizzy Verry Elleegant has shown a new-found maturity to win the Group One Tancred Stakes at...

Mark Zahra opens up about coronavirus test

Mark Zahra says he has never received so many congratulatory text messages as he did after receiving the news of...

US Hall of Fame jockey tests positive for coronavirus

United States Hall of Fame jockey Javier Castellano has tested positive for the coronavirus and is self-isolating. Castellano tested positive...

Anti-horse racing activists send “fraudulent” text message

Anti-horse racing activists have sent out “fraudulent” text message appear to be from Queensland Health calling for Prime Minister Scott...

Watch: Unbelievable win by first starter

Racing fans will be hard pressed to see a more impressive win than that of Befana at the Sunshine Coast...

Alligator Blood returns positive to prohibited substance

Caloundra trainer David Vandyke has denied the illegal substance altrenogest has been administered to star galloper Alligator Blood who has...

Australian Bookmaker Reviews

Which bookmaker should you bet with? We Review each of the leading online Australian Bookmakers and rate them in order...

 
 
Copyright © 2020 Just Horse Racing.
All rights reserved - Privacy Policy

Gamble Responsibly 18+
*State exclusions apply to some offers. Please check T&Cs of each offer with the bookmaker. All Offers Exclude NSW residents.