MIXI aims to turn PointsBet in Australia’s leading social betting platform

MIXI has confirmed its ambition for PointsBet to emerge as a major force in Australia’s social betting landscape, as the partnership between the Japanese digital conglomerate and the Australian wagering operator continues to develop following MIXI’s acquisition of a 66.4 per cent stake.

MIXI, valued at around 206 billion yen (just over AU$2 billion), oversees a wide-ranging portfolio spanning sports, lifestyle, digital entertainment and investment ventures.

The company released its quarterly financial results in Japan this week, reporting a 6.8 per cent dip in revenue to 36.1 billion yen and a 20.1 per cent fall in EBITDA. Part of the decline was attributed to a one-off cost associated with securing majority ownership of PointsBet.

President and chief executive Koki Kimura said the investment in PointsBet — which operates prominently in both Australia and Canada — was already generating meaningful strategic benefits for MIXI.

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