Social media has emerged as a major force in recent times, and racing is beginning to embrace the change.
The racing community has begun to embrace social media, with a number of owners, trainers and media personalities at the forefront.
And now, the opportunity has arisen for punters and racing fans alike to discuss our three most important races – the Caulfield Cup, Cox Plate and Melbourne Cup – on Facebook and Twitter.
CAULFIELD CUP
For all the latest Caulfield Cup news, add @Caulfield_Cup on Twitter. This Twitter account focuses primarily on the Caulfield Cup. For general Melbourne Racing Club (Caulfield and Sandown) news, be sure to add @MRCTrackNews.
On Facebook, you can like the page Caulfield Cup, with the opportunity to discuss the race.
Currently, a poll being run on Facebook suggests that the Queensland Oaks win of Scarlett Lady is still firmly in mind, with the Graeme Rogerson-trained filly the popular early elect.
COX PLATE
For all the latest Cox Plate news, add @The_Cox_Plate on Twitter. This Twitter account focuses primarily on the Cox Plate. For general Moonee Valley Racing Club news, be sure to add @MVRC1.
On Facebook, you can like the page Cox Plate, with the chance to watch past Cox Plates and discuss who will win this year’s race.
Currently, voting on a Facebook poll suggests that the race is wide open, with many horses given a chance. However, the early favourites are Kiwi sensation Jimmy Choux and comeback king Efficient.
MELBOURNE CUP
For all the latest news regarding the race that stops the nation, the Melbourne Cup, add @TheMelbCup on Twitter.
On Facebook, you can like the page Melbourne Cup, with the chance to discuss Australia’s greatest race.
In the early stages of voting, 2007 winner Efficient has been popular. Can the ghostly grey create history by becoming the first horse to win Melbourne Cups four years apart?
Join up today to take part in what will be one interesting spring – the first to be heavily influenced by social media.
Written by Andrew Hawkins

























