It may be the race that stops a nation, but on Twitter, the Melbourne Cup does anything but. In 2014, Nielsen Twitter TV Ratings recorded 9.9 million Tweet impressions for Melbourne Cup Day – the most recorded impressions by Nielsen Twitter TV Ratings for any Australian event, ever. This was more than the AFL and NRL Grand Finals, State of Origin, Cricket World Cup or any TV show. With 2014 experiencing an increase of 66% in Tweets from 2013, we can expect another big jump in Melbourne Cup Tweets this year.
INFO: View the latest Melbourne Cup 2015 news
We’ve also analysed the most mentioned horses on the platform over the last seven days, and it’s the bookie’s favourite, ‘Fame Game’ which is the most talked about horse on Twitter, with Gai Waterhouse’s ‘The Offer’ the second most talked about. Melbourne Cup veteran and perennial runner-up ‘Red Cadeaux’ rounds out the top three. The full top five is as follows:
- Fame Game
- The Offer
- Red Cadeaux
- Preferment
- Excess Knowledge
For Melbourne Cup updates, Tweeters can follow @FlemingtonVRC, @JustHorseRacing or @TwitterSportsAU.
