BetMakers extends partnership with evoke and William Hill

BetMakers Technology Group has secured a long-term extension of its partnership with evoke plc, ensuring major wagering brands including William Hill and 888 will continue to utilise its RaceOdds platform across key global racing markets.

The renewed agreement reinforces BetMakers’ role as a leading provider of racing trading technology, delivering automated pricing, trading and risk management solutions across thoroughbred, harness and greyhound racing.

BetMakers Chief Operating Officer Martin Tripp said the extension highlighted the strength of the relationship between the two companies.

“This extension highlights the strength of our long-standing partnership,” Tripp said.

“evoke brands such as William Hill and 888 are globally recognised wagering operators, and we are proud to continue supporting their racing products through our RaceOdds technology.

“It reflects the confidence evoke has in our ability to deliver scalable solutions across multiple jurisdictions.”

The agreement provides ongoing support for evoke’s racing operations, with RaceOdds continuing to power automated trading functions across a range of international wagering markets.

evoke Director of Racing Mark Howarth said BetMakers remained an important part of the group’s racing strategy.

“BetMakers has been a strong and trusted partner for many years,” Howarth said.

“RaceOdds continues to deliver the flexibility, automation and scale we need to operate across multiple territories, and we’re pleased to extend the partnership and build on that success.”

The extension represents another significant commercial win for BetMakers as it continues to expand the reach of its technology solutions among some of the world’s largest wagering operators.

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