The Guineas Day collaboration will grant up to 1000 Ladbrokes customers complimentary entry to Caulfield Racecourse for the October 8 extravaganza of racing.
The Ladbrokes brand will also continue its association with Victoria’s sole Group 1 race for two-year olds, the $1.5 million Group 1 Blue Diamond Stakes and its series of Preludes and Previews, as well as the Group 1 C.F. Orr Stakes and a portfolio of 19 Group and Listed races run at the MRC’s three tracks.
Sandown Racecourse will continue to be named Ladbrokes Park under the consolidated agreement, which also includes participation in the club’s philanthropic division, the MRC Foundation, and website integration involving the MRC’s Caulfield and Mornington jump outs service.
MRC Chief Executive Officer, Brodie Arnhold, lauded Ladbrokes’ support in announcing the fortified partnership.
“Since our relationship formally began not even a year ago, Ladbrokes have proven to be a fantastic partner for the club, which we’re thrilled they will continue to be,” Mr Arnhold said.
“The commercial investment is obviously incredibly valuable to an organisation like ours, but the willingness to innovate together and integrate into various areas of our business outside of race naming rights shows that Ladbrokes has a great care and passion for the sport of racing and its sustainability.
“The Ladbrokes Caulfield Guineas Day program designed to stimulate on course patronage is a great example of that, as is the exciting on-course sports bar initiative.
“I once again thank Ladbrokes for their ongoing support; we look forward to continuing to work alongside them.”
Ladbrokes Head of Media, Roger Oldridge, said, “This is a significant investment in the Melbourne Racing Club and the industry as a whole and a commitment to both which we see as vital for the long term sustainability of all parties.”
“We’re not in the business of divulging exact figures, whether it is specific punters’ bets or a deal of this magnitude between two very strong organisations, suffice to say we are heavily invested in the MRC and in racing.”