Ladbrokes has further cemented its standing as a key stakeholder in Australian racing with a landmark agreement to extend its industry investment beyond Bass Strait.
The online bookmaker and Tasracing today launched a new partnership which sees Ladbrokes take pride of place as the Tasmanian racing industry’s exclusive venue and race day partner for at least the next three years.
The Ladbrokes name and trademark red branding will adorn the iconic Elwick, Mowbray and Spreyton tracks, in a partnership which extends to all of thoroughbred, harness and greyhound
racing.
Under the new partnership, the venues will be known as Ladbrokes Park Elwick, Ladbrokes Racing Centre Mowbray and Ladbrokes All Weather Spreyton.
“Through our existing long-term premier partnerships with the Melbourne Racing Club, Moonee Valley Racing Club and numerous greyhounds clubs in NSW, Ladbrokes has a developed a proud
legacy of supporting the Australian racing industry and its participants,” Ladbrokes Australia, Chief Executive, Jason Scott said.
“The chance to partner with greyhounds, harness and thoroughbreds for at least the next three years in the progressive Tasmanian market was simply too good to refuse.
“Like Ladbrokes, Tasracing and its clubs have displayed a desire to think outside the square and to innovate and we look forward to partnering with them on their quest for growth.
“We also look forward to embracing Tasmanian punters and participants ensuring their home-state product is treated with the respect it deserves.”
The landmark partnership was also welcomed with open arms by Tasracing CEO Paul Eriksson who noted the significance of an increase in sponsorship revenue and marketing support to all codes through the Ladbrokes.com.au agreement.
“The new partnership will assist Tasracing and clubs to continue pursuing growth in race day attendance, club membership, race horse and greyhound ownership and participation in racing,” Mr
Eriksson said.
