$600 in Bonus Bets
Get your first bet matched with up to $600 in bonuses*
$500 Bonus Bet
Sign-up, deposit $500 & receive $500 in bonus bets. That's $1000 to bet with!*
$500 Matched Deposit
Sign-up and get your first deposit matched with up to $500 in bonus bets*
$500 in Bonus Bets
Sign-up and get your first bet matched with up to $500 in bonus bets*
*Conditions Apply. Excl VIC, NSW, SA & WA. Gamble Responsibly

The new owners of online bookmaker CrownBet are the confirmed buyer of William Hill’s Australian operations after purchasing the business for an enterprise value of $300 million, equivalent to an equity value of $313.7 million.

The Stars Group who purchased Crown Holdings 62% share in bookmaker CrownBet along with Matt Tripp confirmed the purchase of William Hill’s Australian operations having outbid Paddy Power’s Sportsbet.

CrownBet and Paddy Power were the remaining two businesses in the running to purchase the business however the newly formed CrownBet partnership were confirmed as the highest bidder in a statement on Tuesday, a deal which positions the company as the third biggest bookmaker in Australia behind the TAB and Sportsbet.

Philip Bowcock, William Hill’s Chief Executive Officer, said in a statement that the sale would allow William Hill to focus on their UK and US businesses.

“We are pleased to announce the sale of William Hill Australia to CrownBet. The disposal follows a strategic review of the Business, launched in January after its profitability came under increased pressure due to the recent credit betting ban and the likely introduction of a Point of Consumption tax. The disposal will allow William Hill to focus on continuing to grow our UK Online and US businesses, particularly as we prepare for the decision on the PASPA appeal due in 2018.” Bowcock said.

It is rumoured that the TomWaterhouse.com brand is not included in the sale which has sparked speculation that Waterhouse will pick-up where he left things before the sale to William Hill.

More details to come…

 
$500 Matched Deposit
Sign-up and get your first bet matched with up to $500 in bonus bets*
*Conditions Apply. Excl VIC, NSW, SA & WA. Gamble Responsibly
  • DEPOSIT $500
    start betting
    with
    $1000*
    CLAIM NOW
  • first bet
    matched
    up to
    $600*
    CLAIM NOW
  • DEPOSIT $50
    start betting
    with
    $200*
    CLAIM NOW
  • first bet
    matched
    up to
    $500*
    CLAIM NOW
*Conditions Apply. Excl VIC, NSW, SA & WA. Gamble Responsibly
* All Offers and Promotions posted in this article exclude NSW residents.
Featured News

Over $5,000 in Bonus Free Bets

Just Horse Racing provides readers with the best Free Bet offers available at every online bookmaker in Australia during the...

So Si Bon claims another victim

Serial biter So Si Bon has had another racing ban placed on him after infringing for a third time at...

Winx’s unraced brother retired to stud

The half brother to champion mare Winx by record breaking stallion Snitzel has been retired to stand at stud. Winx’s...

Santa Ana Lane claims Group One Goodwood

Anthony Freedman has trained his second Adelaide Group One winner in as many weeks when Santa Ana Lane claimed the...

Ben Currie stablehand given 18-month ban

A Toowoomba stablehand has been disqualified for 18 months on race day treatment charges. Greg Britnell was found guilty of...

Doomben Cup Results and Replay – 2018

View the results and replay for the 2018 Doomben Cup. The Doomben Cup was raced at Doomben racecourse on 19/5/2018....

The Goodwood Handicap Results and Replay – 2018

View the results and replay for the 2018 The Goodwood. The Goodwood was raced at Morphettville racecourse on 19/5/2018. Replay:...

 
 
 
Copyright © 2017 Just Horse Racing.
All rights reserved.

Gamble Responsibly 18+
*State exclusions apply to some offers. Please check T&Cs of each offer with the bookmaker. All Offers Exclude NSW residents.