CrownBet officially launches under Betfair’s license

CrownBet been revived as a wagering brand eight years after it went into recess, with Betfair’s Australian operation pursuing a dedicated fixed-odds play.

Betfair Australia, which is 100 per cent owned by Crown Resorts and licenses its exchange product from the Flutter-owned parent Betfair company, has officially re-launched the Crownbet.com.au brand this morning.

It was a strong presence in Australia last decade, but disappeared in August 2018 amid a rush of mergers and acquisitions.

The new CrownBet platform is run on the Betmakers software and is licensed in Northern Territory under Betfair’s license.

The CrownBet website which is now live is a stock Betmakers platform.

Betfair is Australia’s biggest betting exchange but has struggled in recent years with the introduction of competition in the wagering industry that has focused on the easier to learn fixed odds market.

Betfair Pty Limited CEO, Amy Zavros, told RSN: “We’re thrilled to bring CrownBet back to Australian punters at the most electrifying moment in the sporting calendar. With sophisticated tech, deep market coverage and the backing of one of the country’s most trusted entertainment brands, we’re setting a new benchmark for what a wagering experience should feel like.”

Crown Resorts CEO, David Tsai, told RSN: “CrownBet is a familiar brand in the online wagering market. This exciting move aligns with Crown’s broader growth strategy – focusing on entertainment offerings and new revenue streams.”

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