News in from Lexington, Kentucky is that The Breeders’ Cup has launched Cup branded face masks, currently available for preorder at BreedersCupShop.com.
Featuring the Breeders’ Cup signature horsehead profile printed with its traditional purple background, with all proceeds donated to Breeders’ Cup Charities, the official charity outreach program for COVID-19 relief efforts.
“As the world continues to adapt to the new normal, it has become readily apparent that wearing facial coverings in public remains a crucial part of flattening the curve,” said Drew Fleming, President and CEO of Breeders’ Cup.
“Promoting health and safety has always been the Breeders’ Cup’s foremost priority. We hope to encourage people to band together and take precautionary measures to fight the virus with our new face masks, while simultaneously showcasing their enthusiasm for our brand and everything it stands for.”
The Breeders’ Cup face masks are the latest in a long line of COVID-19 relief efforts launched by the organisation in recent months. Most recently, Breeders’ Cup celebrated Mother’s Day with Blessings for the Backstretch, an initiative that supported mothers working on the backstretch of Santa Anita Park.
Earlier in May, the organisation launched the Breeders’ Cup T-Shirt Design Contest, an interactive campaign developed to generate awareness and donations for horse racing industry workers.
The brand also continues to run a recurring virtual happy hour series titled Cocktails & Conversation, first introduced in April and currently in its sixth week of production, to raise proceeds for backstretch communities affected by the health crisis.
Breeders’ Cup has additionally made generous commitments to the Race Track Chaplaincy of America and the Commonwealth of Kentucky to provide monetary aid and personal protective equipment for both backstretch and frontline health workers in need.
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred horse racing’s year-end Championships, as well as the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races.
It’s also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes.
The 2020 Breeders’ Cup World Championships, consisting of 14 Championship races, will be held on 6-7 November at Keeneland Race Course in Lexington, Kentucky and features a total of $35 million in purses and awards.