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News out from ‘A Breed Apert,’ the Breeder’s Cup World Championship, is now live broadcast coverage to the UK and Ireland via ITV, Sky Sports Racing and Racing TV.

In a multi-year agreement to continue their live coverage of the World Championships, these networks will now deliver live television and digital broadcast coverage.

“The Breeders’ Cup World Championships is a premier international event and we’re delighted for fans in the UK and Ireland,” said Breeders’ Cup President and CEO Drew Fleming.

“Once again they will be able to watch the most talented horses, jockeys and trainers in the world compete during our two days of Championship racing.”

“ITV, Sky Sports Racing and Racing TV have been terrific partners and we’re pleased to extend and to provide world-class coverage of the Breeders’ Cup to the UK and Ireland.”

ITV will provide world-class coverage of the two-day World Championships, airing all 14 Championship races live on ITV channels, including ITV, ITV3 and ITV4.

In addition, ITV and the Breeders’ Cup will offer a consumer competition in which winners will receive a once-in-a-lifetime all-expenses trip for two to the World Championships.

“ITV are delighted again to bring the Breeders’ Cup to an UK audience,” said Niall Sloane, Director of Sport ITV, “it’s a great culmination to the flat season and a truly global event.”
The Breeders’ Cup will continue to enjoy unprecedented exposure via ITV to the biggest commercial broadcast network in the UK and the home of terrestrial horse racing.

Sky Sports Racing will also continue its long-standing partnership with the Breeders’ Cup and provide live coverage of all 14 Breeders’ Cup World Championships races.

“We are delighted to extend once again our long-term partnership with Breeders’ Cup Ltd.,” said Sky Sports Racing Chief Executive Matt Imi, who utilize the NBC Sports-produced world feed.

“Sky Sports Racing is the home of US racing in the UK and Ireland, and on our digital channels we look to be building on last year’s NTRA Eclipse Award winning Breeders’ Cup content.”

Alongside live television broadcast, digital coverage and promotion of the Breeders’ Cup World will be available on attheraces.com and via the skysports.com network.

With Racing TV broadcasts 90% of all Graded and Group races in the UK and Ireland, it has now extended its rights to broadcast the Breeders’ Cup World Championships.

Racing TV is committed to a full innovative marketing plan to support its coverage of the event across its broadcast and digital platforms on racingtv.com and social media to 500,000 followers.

Martin Stevenson, CEO of Racecourse Media Group, for Racing TV expressed “We are delighted to team up again with Drew and his team in producing and presenting first-rate.”

“Live coverage of the Breeders’ Cup and 11 of the 16 Breeders’ Cup “Win and You’re in” Challenge races in the U.K. and Ireland will now be live on Racing TV.”

“We look forward to telling the Breeders’ Cup stories from these races, in addition to relaying all the latest news, comment and features, via our innovative and engaging television, digital and marketing channels, in the build-up to Keeneland in November.”

 
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