Bookmakers Betfred won the auction to buy the Tote after the government backed a takeover deal worth around STG265 million ($A407.35 million).

The agreement signals the end of a long-running saga over the planned privatisation of the betting group which employs more than 4000 staff and injects around half of its profits back into the racing industry.

Betfred beat off competition from Sport Investments Partners (SIP), a consortium led by former British Horseracing Authority chairman Martin Broughton and understood to have had the support of the racing industry.

Warrington-based Betfred was co-founded by current chief executive Fred Done from a single shop in Salford in 1967 and now has around 840 betting shops, with some STG4 billion ($A6.15 billion) in bets made each year.

Excluding debt and pension contributions, the value to be paid to the government by Betfred is more than STG180 million ($A276.69 million).

This sum will be split equally between the taxpayer and the racing industry, while Betfred has committed to commercial payments to racing of STG11 million ($A16.91 million) to March 2012 and an expected STG9 million ($A13.83 million) a year over the following six years.

Betfred will receive an exclusive seven-year licence to operate Pool betting operations on all UK racecourses, where the Tote brand will remain.

The deal comes after more than a decade of wrangling and false starts over the privatisation of the Tote, which was set up by an Act of Parliament in 1928.

The coalition government fired the starting gun on the latest attempt to offload it into private hands during last June’s Budget, with the auction process beginning in November.

Gambling and racing minister John Penrose said the Government had “bent over backwards to deliver a good deal for racing”.

“Most people can’t understand why, in the modern world, the Government should be even part-owner of a bookie,” he said.

“So we pledged last year to end years of dithering and resolve the future of the Tote, and today we have done just that.”

PA AAP TURF

 
*Existing customers only. 2nd Racing bet. Excl SA & WA. T’s & C’s apply. Gamble responsibly.
Think. Is this a bet you really want to place?
Set a deposit limit.
Featured News

FREE BETS – Claim $1000’s in Bonus Bets at the TOP Betting Sites

We take a look at the BIGGEST and BEST Free Daily Racing Offers and Betting Promotions from Australia’s leading online...

Dynamic horse racing collage with flying money and betting slips around a large 'BIG BETS' title.

Horse Racing Big Bets – Saturday’s Races (inc Champions Stakes) 7/11/2026

We take a look at the big bets the online bookmakers have taken on Saturday’s horse racing around the country...

Flemington Races

Champions Stakes day Horse Racing Tips and Best Bets – Flemington races Saturday 7/11/2026

Cup Week concludes this Saturday at Flemington for Champions Day. The weather is fine, the track is good (4) and...

Five Diamonds day Horse Racing Tips and Best Bets – Rosehill races Saturday 7/11/2026

Ten races will be run and won at Rosehill this Saturday, headlined by the Five Diamonds (1800m). The weather is...

Eagle Farm Horse Racing Tips and Best Bets – Saturday 7/11/2026

Eagle Farm will conduct a ten event program on Saturday. The weather is fine, the track is soft (5) and...

Morphettville Races

Morphettville Horse Racing Tips and Best Bets – Saturday 7/11/2026

Morphettville Parks will conduct a nine event card on Saturday. The weather is fine, the track is good (4) and...

Ascot tips

Ascot Horse Racing Tips and Best Bets – Lee Steere Stakes day Saturday 7/11/2026

A bumper ten event program has been set down for Ascot this Saturday. The weather is fine, the track is...

Australia's Best Betting Sites

New Betting Sites Australia + Top List Bookmaker Apps $$$

Betting in Australia has never been more popular thanks to a large increase in new betting Agencies and Apps available...

Australian Bookmaker Reviews – Online Bookie Ratings $$

Which bookmaker should you bet with? We Review each of the leading online Australian Bookmakers and rate them in order...

Top 10 – Funniest Race Horse Names

Horse racing. Known as the ‘Sport Of Kings’, an industry worth billions, a very serious business…but to some, it’s a...

Melbourne Cup

The 2027 Melbourne Cup is set for Tuesday 2 November at Flemington Racecourse, with the race expected to jump at...

Flemington Races

Champions Sprint

The , also known as the VRC Sprint Classic, is a sprint race and is the feature sprint event of the...

Champions Stakes

The , previously known as the Mackinnon Stakes, is a middle distance race and is one of the best WFA races...

Flemington Races

Champions Mile

The , formally known as the Emirates Stakes, Longines Mile and Cantala Stakes, is a race held at in Victoria each year...

 
 
Think. Is this a bet you really want to place?
For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au