CrownBet is set to be revived as a wagering brand eight years after it went into recess, with Betfair’s Australian operation pursuing a dedicated fixed-odds play.
Betfair Australia, which is 100 per cent owned by Crown Resorts and licenses its exchange product from the Flutter-owned parent Betfair company, confirmed on Thursday that it had partnered with tech group BetMakers to bring back the CrownBet brand in early 2026.
It was a strong presence in Australia last decade, but disappeared in August 2018 amid a rush of mergers and acquisitions.