Authorities swipe left to bookmaker on Tinder

Bookmaker William Hill found itself in trouble after The British Advertising Standards Authority found their advertisement on Tinder breached guidelines.

William Hill ran an ad on Tinder ahead of the Cheltenham Racing Carnival which read “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer.” although after a complaint from a user of Tinder the ad was taken down.

“[The wording] suggested that those who gambled would be more likely to develop a friendship into a sexual relationship and therefore linked gambling with sexual success. We therefore concluded that the ad breached the code.

“Upon reflection, they [Hills] agreed that it had the potential to be interpreted differently, but it was not their intention to link gambling to sexual success.

“They had removed the ad and were in the process of conducting a full review of existing content on the platform.” Tinder told the Racing Post