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After a cracking 2014 #MelbourneCup race, Twitter Australia has crunched the numbers which show that today’s event really was the race that stops a nation – before a huge roar of the crowd.

The below graph shows a sharp spike occurred at 15:09pm when Protectionist stole the glory and won the #MelbourneCup for 2014.



Tweet Per Minute Peak

3.09pm – Protectionist wins Melbourne Cup


2013 v. 2014:

When the race kicked off, there was a 66% increase in tweets compared to last year, while the Tweet per Minute (TPM) peak at 3.09pm when Protectionist took out first place showed a rise of 64% compared to 2013.

In addition, the most mentioned horses of the day were:

  1. Protectionist
  2. Red Cadeaux
  3. Admire Rakti

Most mentioned hashtags today

  1. #MelbourneCup
  2. #HorseRacing
  3. #MelbCup

The race also saw the event-related hashtags trend beyond our shores:

  • Trended in 3 country/s: Australia, New Zealand and United Kingdom
  • Number #1 trend: Australia, Darwin, Melbourne, New Zealand, Sydney
  • Trended in 11 citys: Adelaide, Auckland, Brisbane, Darwin, Hull, Melbourne, Newcastle, Perth, Portsmouth, Stoke-on-Trent, Sydney
*Existing customers only. 2nd Racing bet. Excl SA & WA. T’s & C’s apply. Gamble responsibly.
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