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The Australian Turf Club has received a major boost ahead of one of its biggest meetings of the year with prestige wine and spirits group Moet Hennessy signing a five-year sponsorship deal.

Darren Pearce, chief executive of the ATC, said the merger of the Sydney race clubs had made sponsorship a more attractive option for businesses.

“Since the merger we have been able to offer our partners the opportunity to be involved with all four of our racecourses across Sydney,” Pearce said.

Among the brands under the Moet Hennessy banner are Moet & Chandon, which will become the official champagne of the ATC, Dom Perignon and Cloudy Bay.

De Bortoli Wines will also continue its partnership with racing, signing a deal with the ATC which will involve supplying its products to all four tracks.

Thursday’s sponsorship announcements come just over a week after the ATC unveiled Tooheys New as the naming rights sponsor to the Golden Slipper for the next three years, starting in 2013.

Its parent company Lion joins Moet Hennessy as one of the ATC’s foundation partners.

The ATC’s Sydney carnival of racing continues at Randwick on Saturday with three Group One races including the Australian Derby.

 
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